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B4Playing Reshapes the Way Operators Communicate with Online Casinos and Poker Room Players

August 9th 2007, Press Release

Isle of Man (PRWEB) - August 9, 2007 - The coming official release (September 3rd) of the B4Playing tool aims at dramatically improve the way on line gambling operators market their offering. With its messaging system B4Playing offers a direct communication tool between operators and their clients into their desktop. The online casino and poker room's players can set the preferences and information they want to receive. Messages are popping and presented directly on their screens making it impossible to ignore.

"Online Gambling market became very competitive in the last 2-3 years," claims Mr. Itay Paz, B4Playing VP marketing. "We felt that the traditional marketing channels were exhausted and we came up with a new concept of a direct communication between the operators and their existing and potential customers. As a neutral intermediate, one who works with most leading operators we felt that we can offer a revolutionized way of communication (which is so popular in closed business environments where people are using personal messenger) and a major source of information for players to help them with their decision process of where to play," adds Mr. Paz.

"We are very results driven," says Steve Copper, the Affiliate Manager for Fortune Affiliates. "We can send emails to our players and hope they will receive it and read it. But with the B4Playing system we can approach a targeted community and offer them a tailored offer (and continuously change it) until we reach our goals. We are very excited about the potential and hope it will work to our benefit soon, as the end of the year is around the corner," adds Mr. Cooper.

B4Playing messaging system is an online system that can be used by the operators to directly approach the B4Playing community. Operators can reshape their message, until they reach their goals.